Yandex launched "Ads Boost" in Türkiye

The new platform, which aims to facilitate developers' access to both local and global markets and increase their revenues, combines analysis and in-app monetization tools in a single interface, allowing developers to manage their growth processes end-to-end.

Yandex Ads Boost enables projects to reach wider audiences, increase their revenues, and maintain regular income streams by focusing on brand safety technologies, thanks to its global advertising network that includes more than 600,000 advertisers and more than 60 demand-side platforms.

Supported by AppMetrica infrastructure, the platform offers comprehensive data analysis and user behavior tracking to technology, product development, growth and marketing teams.

Thanks to the platform, developers can monitor the technical status of the application in real time and evaluate the impact of different ad formats and placements on product performance.

Users also gain access to key performance metrics such as retention rate, lifetime value, conversion funnels, audience data, and revenue analytics.

The platform aims to become a more comprehensive and user-friendly growth ecosystem for mobile developers by introducing new tools for user acquisition and in-app purchases in the near future.